Email Sequences

An email sequence is a series of timed emails sent to a contact on a defined schedule. KithFlow sequences support personalisation variables, including AI-generated icebreakers, and integrate directly with the Intent Engine for fully automated enrollment.

Creating a Sequence

Go to Sequences in the left nav
Click Create Sequence
Give the sequence a name (e.g. London Agency Outreach Q3)
Add steps (see below)
Click Save

Adding Steps

Each step has three fields:

Field	Description
Subject	Email subject line. Supports variables.
Body	Email body in plain text or basic HTML. Supports variables.
Delay	How many days after the previous step (or after enrollment for Step 1) to send this email. Use `0` to send immediately on enrollment.

Click Add Step to add as many steps as you need.

Personalisation Variables

Use these variables in subject lines and email bodies. They are resolved at send time from the prospect's data.

Variable	Resolved from
`{{prospect_name}}`	Prospect's name (company or contact name)
`{{prospect_company}}`	Company name
`{{icebreaker}}`	AI-generated opening sentence from live website scrape
`{{sender_name}}`	Your name (from your account profile)

Example Step Body

Hi {{prospect_name}},

{{icebreaker}}

I help businesses like {{prospect_company}} automate their outbound prospecting so your team can focus on closing deals.

Would a 15-minute call make sense?

Best,
{{sender_name}}

Icebreaker fallback: If the prospect's website could not be scraped or an icebreaker could not be generated, the {{icebreaker}} variable is replaced with a generic opening line. Emails are never held — they send with the fallback.

Enrolling a Contact

Manual enrollment

Go to Contacts or Prospects
Find the contact you want to enroll
Click ⋯ menu → Enroll in Sequence
Choose a sequence
Choose whether to send the first email immediately or wait for the configured delay
Click Enroll

Automatic enrollment via Intent Engine

Link a sequence to a targeting rule. Any new prospect enriched by that rule with a valid email will be enrolled automatically. See Intent Engine.

Automatic enrollment via MCP

Use the enroll_in_sequence MCP tool from any agent:

enroll_in_sequence(prospect_id="<uuid>", sequence_id="<uuid>")

Enrollment Statuses

Status	Meaning
`active`	Sequence is sending on schedule
`paused`	Manually paused or auto-paused by an OOO reply
`completed`	All steps have been sent
`unsubscribed`	Prospect replied with an unsubscribe request; no further emails will be sent
`cancelled`	Manually cancelled

Managing Enrollments

Go to Sequences → [sequence name] → Enrollments to see all active, paused, and completed enrollments.

From this view you can:

Pause an enrollment — suspends sending without cancelling
Resume a paused enrollment — continues from the next unsent step
Cancel an enrollment — permanently stops the sequence for this contact

Email Deliverability Notes

Send from your own verified domain via Resend or SMTP
Avoid spam trigger words in subject lines (common examples: "guaranteed", "free money", "act now")
Keep plain-text content where possible — heavy HTML increases spam scores
The {{icebreaker}} variable adds genuine personalisation, which significantly improves reply rates

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